We developed multiple assets for the Stedelijk Museum based on its print-focused visual identity. One of the challenges was the museum’s website. By harnessing the identity’s typographic elements, we added mobile OS-functionality as a concept, creating a chat-app like website as a reaction to the typical institutionalized web archive of the period. For the user it was recognizable, slightly provocative, and intuitive all at the same time: a mix of functionality and content that fits the Stedelijk’s identity perfectly.

Stedelijk Museum Amsterdam
Creative direction, graphic design, digital, animation

Stedelijk.nl is under continuous development by Grrr
Stedelijk identity by Mevis & van Deursen


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We are currently accepting internship applications. Please send a PDF of your work and a letter of motivation to apply@wellness.cc