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![Wellness - Baskoopmans_melkweg_montly2](https://wellness.cc/content/uploads/2023/04/BasKoopmans_melkweg_montly2-1536x942.jpg)
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![Wellness - Baskoopmans_melkweg_scan_maandflyer-2048x1365-2](https://wellness.cc/content/uploads/2023/04/BasKoopmans_melkweg_Scan_MaandFlyer-2048x1365-2-1536x942.jpg)
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![Wellness - Baskoopmans_melkweg_insitu_mg_8232-2-2048x1365-2](https://wellness.cc/content/uploads/2023/04/BasKoopmans_melkweg_Insitu_MG_8232-2-2048x1365-2-1536x942.jpg)
![Wellness - Melkweg](https://wellness.cc/content/uploads/2023/04/Melkweg.jpeg)
The Melkweg plays host to the full spectrum of contemporary music. Hip hop, dance, metal, reggae and K-Pop all have their own version of this Amsterdam landmark. The challenge for its new identity was uniting these disparate subcultures in one style. We rooted it in a custom typeface raw enough to reflect the venue’s industrial, independent character, and abstract enough to suit everyone who calls the Melkweg home for a night.
Melkweg
Creative direction, graphic design, typedesign
In collaboration with GRRR
melkweg.nl