‘Meet the Icons of Modern Art’ was a long-running campaign for the Stedelijk Museum that showcased its permanent collection. The unconventional exhibition design by Rem Koolhaas was the inspiration for a series of graphic walls that play with the perspective of the viewer. The bold graphic language, loosely inspired by the work of Ellsworth Kelly in the Stedelijk’s collection, skewed the works of iconic artists – and the museum’s existing graphic identity – into a new, dynamic perspective.