Cricut makes smart cutting machines that help people design almost anything. We worked together with the in-house creative team to realign what Cricut is as a brand. By building on the core brand value that everyone is born to be creative, a new strategy and tagline was created: ‘Let’s make’. This was the basis for us to develop a brand system that unites the precision of Cricut technology with the endless possibilities of human creativity.

art direction, graphic design, type design

In collaboration with the Cricut creative team
Gascogne Critcut in collaboration with Elsner-Flake
Animation by Fionn Breen

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We are currently accepting internship applications. Please send a PDF of your work and a letter of motivation to